Sponsorships
Safety Rest Area Sponsorships
Increase your brand exposure through the Virginia Department of Transportation's (VDOT) Rest Area Sponsorship Program.
As the Rest Area Sponsor, your business will gain exposure to millions of people traveling in Virginia each year through valuable signage located on the commonwealth's interstate highway system and at safety rest areas
New Bidding Process and Auction Format
Register To Bid or Buy It Now
Registration and bidding is easy.
Safety rest areas can now be sponsored individually.
Each sponsorship package starting bid is for a 12-month contract and includes:
- Valuable interstate “Sponsored by” signage preceding the safety rest area entrance, giving your brand exposure to millions of impressions annually
- “Sponsored by” signage located at the Safety Rest Area site
- Access to advertise in up to three additional on-site locations *
Here's a sample of available locations and pricing:
|
Safety Rest Area / Welcome Center |
Estimated annual |
Starting |
Estimated monthly payments** |
|---|---|---|---|
| Interstate 81 | |||
|
Bristol I-81 North |
16.0 million |
$14,000 |
$1,167 |
|
Abingdon I-81 North |
18.3 million |
$16,600 |
$1,383 |
|
Symth I-81 South |
10.4 million |
$ 9,800 |
$ 817 |
|
Rural Retreat I-81 North |
11.0 million |
$10,100 |
$ 842 |
|
Radford I-81 South |
15.9 million |
$14,700 |
$1,225 |
|
Radford I-81 North |
15.7 million |
$14,700 |
$1,225 |
|
Ironto I-81 North |
18.5 million |
$17,500 |
$1,458 |
|
Troutville I-81 South |
14.7 million |
$13,300 |
$1,108 |
|
Fairfield I-81 South |
16.9 million |
$15,200 |
$1,267 |
|
Mount Sidney I-81 North |
20.2 million |
$19,200 |
$1,600 |
|
Mount Sidney I-81 South |
20.4 million |
$18,200 |
$1,517 |
|
New Market I-81 North |
16.6 million |
$15,100 |
$1,258 |
|
New Market I-81 South |
16.8 million |
$14,900 |
$1,242 |
|
Winchester I-81 North |
18.8 million |
$17,200 |
$1,443 |
| Interstate 77 | |||
|
Rocky Gap I-77 South |
10.9 million |
$10,400 |
$ 867 |
|
Rocky Gap I-77 North |
10.2 million |
$ 8,700 |
$ 725 |
|
Lambsburg I-77 North |
13.5 million |
$13,300 |
$1,108 |
| Interstate 64 | |||
|
Jerry’s Run I-64 East |
3.7 million |
$ 6,400 |
$ 533 |
|
Charlottesville I-64 East |
13.9 million |
$12,800 |
$1,067 |
|
Charlottesville I-64 West |
13.9 million |
$12,800 |
$1,067 |
|
Goochland I-64 East |
18.5 million |
$16,600 |
$1,383 |
|
Goochland I-64 West |
17.7 million |
$16,300 |
$1,358 |
|
Longdale Furnace (Trucks) I-64 East |
6.9 million |
$ 6,400 |
$ 533 |
|
New Kent I-64 East |
27.2 million |
$25,300 |
$2,108 |
|
New Kent I-64 West |
26.5 million |
$24,800 |
$2,067 |
|
New Church US 13 |
13.9 million |
$13,600 |
$1,113 |
| Interstate 95 | |||
|
Dale City I-95 South |
58.2 million |
$52,200 |
$4,350 |
|
Dale City I-95 North |
59.2 million |
$52,400 |
$4,367 |
|
Dale City I-95 South (Trucks) |
59.2 million |
$51,100 |
$4,258 |
|
Dale City I-95 North (Trucks) |
59.2 million |
$50,300 |
$4,192 |
|
Fredericksburg I-95 South |
56.2 million |
$49,800 |
$4,150 |
|
Ladysmith I-95 South |
42.3 million |
$35,000 |
$2,917 |
|
Ladysmith I-95 North |
37.3 million |
$33,800 |
$2,817 |
|
Carson I-95 North |
15.2 million |
$14,000 |
$1,167 |
|
Skippers I-95 North |
16.5 million |
$15,100 |
$1,258 |
| Interstate 85 | |||
|
Dinwiddie I-85 South |
10.5 million |
$7,500 |
$ 625 |
|
Dinwiddie I-85 North |
10.6 million |
$6,900 |
$ 575 |
|
Alberta I-85 South |
8.1 million |
$7,900 |
$ 658 |
|
Alberta I-85 North |
8.1 million |
$7,800 |
$ 650 |
|
Bracey I-85 North |
8.9 million |
$9,100 |
$ 758 |
| Interstate 66 | |||
|
Manassas I-66 West |
53.0 million |
$52,900 |
$4,408 |
|
Manassas I-66 East |
63.3 million |
$54,800 |
$4,567 |
|
Front Royal (Trucks) |
13.9 million |
$10,200 |
$ 850 |
*Additional advertising locations are available at up to three additional VDOT (and Federal Highway Administration, where applicable) approved locations and are at the sponsor’s expense.
**Winning bid will dictate the amount of monthly installment payments.
For more information, email [email protected] or call Robert Robb at 804-225-2413.
Our Opportunities!